New Pour La Victoire eCommerce Site

First Scribe is proud to announce the launch of the new ecommerce website for Pour La Victoire shoes - one of the hottest brands in the fashion industry!  The new website is the latest in desktop and mobile design & development.

About Pour La Victoire:

Fashion industry veterans Jay Adoni and David Giordano founded Plv Studio Inc. in the Spring of 2008. Mr. Adoni, the owner of the majorly successful footwear brand LJ Simone partnered with Mr. Giordano who brought his RTW and Accessories market experience to the table.  The Pour La Victoire brand was highly successful in the brick and mortar stores including Neiman Marcus, Nordstrom, and Saks Fifth Avenue but 2011 was chosen as the year to make a splash with www.PourLaVictoire.com.

The Project:

In 2010, Eric Sabo brought together a collaborative group to create a site to propel Pour La Victoire to the head of the line for high-fashion shoe brands in NYC.  Eric Sabo is an ecommerce operations consultant hailing from New York City.  Sabo has years of ecommerce experience with brands such as Tommy Hilfiger and Theory.  His industry connections brought the NYC design team and our Minneapolis development team together to create a website worthy of the high-fashion product line.


The design team at Lyle Swift worked directly with Sabo on behalf of Adoni and Giordano at Pour La Victoire to design a website that truly articulates the high-style nature of the product line.  Clean, muted lines allow the product photography to jump up and take center stage. Extra care was taken to highlight clear usability.

eCommerce Development:

The First Scribe development team, led by Jason Barney, took the polished design from the Lyle Swift team and bolted it to an extremely-customized iteration of the Magento eCommerce platform.  The Magento installation includes custom features such as an AJAX product sort and a new product-zoom tool with all the functionality (and none of the monthly fees) of similar functionality offered by Scene7 or Fluid.

A Multi-store functionality within Magento allows us to quickly roll out the ecommerce functionality to Pour La Victore's sister brand, Kelsi Dagger.  The mobile website platform, dedicated zoom tool, AJAX product sort, and fulfillment interface attach to a shared back-end for all forthcoming Plv Studio Inc. brands.

Sabo and the rest of the team at Pour La Victoire manage customers, orders, promotions and rewards points from one-large administration tool in Magento for all of their future sites.

Kudos to the teams!

The team at First Scribe is proud to be a part of such a great collaboration!  Kudos to the teams on a truly fantastic product!