PUMA Partners with First Scribe to Launch Online Store for Australia

Puma Australia Website

PUMA, a worldwide leader in athletic footwear and apparel, has partnered with First Scribe to develop and launch a new online storefront for their Australian market — http://au.puma.com. First Scribe has a long history with numerous PUMA employees and has worked with them on previous projects for Kenneth Cole, Tommy Hilfiger, Pour La Victoire and Kelsi Dagger.

First Scribe’s development team used the Magento eCommerce platform as the foundation for PUMA’s new store. Jason Barney, Technical Director at First Scribe, explained “PUMA selected Magento as an alternative to the expense and long development cycle of the Demandware implementations they use in their primary European and American markets.”

First Scribe tailored this Magento site to behave similar to Demandware, guaranteeing that business operations would remain the same. Barney said, “Their implementation consumes the same Heiler product data feed that powers the Demandware sites. It pushes and consumes customized XML files that contain order and inventory data to their legacy AS400 ERP system. In addition, a full integration with Adobe Scene7 was designed, serving all the product images from Adobe’s CDN. The end result is a very automated system that enables PUMA Australia’s team to manage their eCommerce efforts through their existing business processes.”

Jay Perrill, Owner of First Scribe, shared, “I’m very proud of my team. They worked with many stakeholders at PUMA to integrate several systems and feeds, on time, and on budget. They also delivered pixel perfect responsive development with some very demanding parameters.”

With the success of this project, First Scribe positions itself as the premiere Magento developer in Minnesota. Moving forward, the team is poised for new and more complex opportunities from PUMA and other top brands.