Social Media Demographics Trending Older
Good story out of Fast Company regarding the latest report from Pew Internet & American Life Project. See the Fast Company story here.
I'm not going to add too much to it other than the snippet that they pointed out -- Of Internet users 74 and older, their usage of Facebook has quadrupled since 2008.
Now, who cares, really?
The number may or may not be insignificant in scale and your business may not pander to the 74 and up crowd so you may not care.
However, it says something about our society. The younger generations have so completely veered from the use of phone and postage mail for personal use that the older generations have joined the tech world in an attempt to find us.
I'm guilty as charged. Sorry grandma...