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Should You Hire an Agency or In-House for Online Marketing?
online marketing agency
Should You Hire an Agency or In-House for Online Marketing?

Let’s start with the obvious: if your business is online, you must have an online strategy. Now let’s follow that up with something that should be just as obvious: if you have a business today, you must be online. Therefore, it should go without saying that every business needs an online strategy. Now on to…

Bing Predicts Not Much Better in NFL Week 2; Week 3 Preview
bing predicts week 6 featured
Bing Predicts Not Much Better in NFL Week 2; Week 3 Preview

After its worst opening week ever, Bing Predicts made the slightest of comebacks during Week 2 with a 9-7 record. This puts the search engine at 17-15 for the season, just two games behind where it was last year at this time.  It didn’t look like Bing made any adjustments to its algorithm heading into…

3 Reasons You Need a Google Premier Partner
Business people assembling puzzle
3 Reasons You Need a Google Premier Partner

As a business owner looking to generate more revenue or leads online, Google AdWords is one important piece of a larger digital strategy. Of course, if you don’t know what you’re doing, it’s easy to blow through money faster than the government can print it. From choosing the right keywords and optimizing your ads to refining your…

Bing Predicts Struggles in NFL Week 1; Week 2 Preview
bing predicts week 11 feature
Bing Predicts Struggles in NFL Week 1; Week 2 Preview

Like many of the NFL teams, Bing Predicts looked rusty in the opening week of the 2016 season. Finishing with an 8-8 record, Bing is off to its worst start ever. Of course, Bing’s slow start doesn’t mean that all hope of having a good season is gone. The search engine still has 16 weeks…

Why Doesn't Google Use My Title Tag and Meta Description In Search Results?
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Why Doesn't Google Use My Title Tag and Meta Description In Search Results?

If you know even a little about SEO, you know how important your page’s title tag is. Not only is it one of the top on-page ranking factors, but it’s also the first introduction that searchers have to your website. Get it right, and you’ll see throngs of new customers on your site. Get it wrong,…

Bing Predicts Is Back: NFL Week 1 Preview
Football Kickoff
Bing Predicts Is Back: NFL Week 1 Preview

A new NFL season is about to kick off, and Bing is ready for its third year of predicting the winners of every game.  Bing Predicts, which launched in 2014, analyzes hundreds of pieces of data for every NFL game in order to determine how likely it is for each team to win. Each week, Bing posts its…

When Should I Start Planning for the Holidays?
holiday marketing plan
When Should I Start Planning for the Holidays?

As we start wrapping up the summer, the holidays might be the last thing on your mind. But if you’re a business owner or marketer, you’d better be thinking about more than your tan or that last trip to the pool. Yes, now is the time to finalize your business’s holiday plans. If you want to make…

First Scribe Hoverboard Olympics
fs olympics featured
First Scribe Hoverboard Olympics

Hours before billions of people around the world tuned in to watch the opening ceremonies of the 31st Olympiad in Rio, a much smaller crowd gathered for the inaugural First Scribe Hoverboard Olympics in Minneapolis, Minnesota.  While not quite as popular as the official Summer Games, the Hoverboard Olympics was a highly anticipated event that…

Google Introduces AdWords Premier Partner Program
google premier partner minneapolis
Google Introduces AdWords Premier Partner Program

One of the keys to a successful online marketing campaign is utilizing the right channels. For most businesses, one of the most crucial online channels is paid advertising, including the right combination of search, display, remarketing, video, and mobile ads. Of course, online advertising only helps if you’re seeing a positive return on your investment….

Why You Need Thank You Pages And How They Can Close the Deal
thank you pages
Why You Need Thank You Pages And How They Can Close the Deal

When someone gives you something, of course you need to thank them. It’s just basic manners. The web works the same way. When someone gives you their information via a contact form, you need to thank them. Cue the Thank You page. Every form on your website should lead to a Thank You page. Whether…

First Scribe Visits SPAM Museum
first scribe at spam
First Scribe Visits SPAM Museum

As a Minneapolis-based web design and development company, we’ve built lasting relationships with businesses throughout Minnesota and beyond. We also have the great fortune of being less than two hours away from the world-famous SPAM® Museum in Austin, Minnesota.   This week, members of the First Scribe team made their inaugural trip to the newly redesigned SPAM® Museum….

Local High School Student Uses Web Design Knowledge to Excel at DECA Competition
Carl Arps Photo
Local High School Student Uses Web Design Knowledge to Excel at DECA Competition

At First Scribe, we’re serious about developing long-term and meaningful relationships with our clients and the Minneapolis community as a whole. We get to know our clients, and we view them as real people with real businesses that matter. So when the son of one of our clients contacted us for help on his DECA…

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