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How to create a contact form that converts
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How to create a contact form that converts

The ultimate goal of every website is to get conversions. If your site doesn’t convert, it’s not doing its job. For ecommerce websites, that means selling products. For lead generation sites, your point of conversion is typically going to be a contact form. Getting users to see your contact form is one thing, but getting…

Ecommerce best practices every online seller should adopt
Ecommerce best practices every online seller should adopt

For today’s online retailers, it’s essential to provide shoppers with the highest quality experience possible. Failing to do so often results in a loss of business and a damage to brand reputation. As ecommerce has continued to grow, its trends and uses have developed and continue to be shaped by some of the largest retailers…

7 simple ways to improve your website’s UX
7 simple ways to improve your website’s UX

Few things matter to your website more than user experience. You could have innovative products and tons of useful information but none of that will matter if users have a bad time when they visit your site. Imagine going to the Super Bowl, being unable to find your seat, eventually sitting behind a pillar, and…

5 reasons you need a custom-designed website
5 reasons you need a custom-designed website

When you first set out in creating your website, you’ll have an important choice to make. I’m not talking about the choice to make your homepage a fullscreen video of babies laughing in slow-motion – though that is important. I’m talking about the choice you’ll have to make between custom-designing your site or going with…

A Day of Mystery, Team-Building, and Fun
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A Day of Mystery, Team-Building, and Fun

Last Wednesday was a full-fledged day of team-building here at First Scribe. We started by sending our team on a scavenger hunt followed by an architectural challenge and a classic game of Pictionary. Days like this help us become better communicators and collaborators and ultimately contribute to better websites for our clients. They’re also a lot of…

Website not converting? Here's why.
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Website not converting? Here's why.

Of all the ways to measure success on your business’s website, conversion rate should be at the top of the list. This is a key indicator you need to be tracking to determine how well all the time and money you put into your site is translating into profit for you.  The term “conversion” might…

Understanding WCAG 2.1 and its impact on web accessibility
Understanding WCAG 2.1 and its impact on web accessibility

Having an accessible website is essential if you want to reach all of your potential customers. With the release of new accessibility guidelines, there’s now an even clearer path to providing a great experience for every user. It’s been 10 years since we’ve seen an update in website accessibility guidelines. As you probably know, 10…

Unpacking 8 Website Abbreviations Every Website Owner Needs to Know
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Unpacking 8 Website Abbreviations Every Website Owner Needs to Know

The world wide web (www) is an endless cosmos with an in-depth language all its own. In order to be successful in this cosmos, it’s important to have a firm grasp of the language and many of its key terms that are used on a constant basis. You have to talk the talk before you…

What to look for in an entry-level digital marketing position
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What to look for in an entry-level digital marketing position

It keeps getting harder and harder to find a good job in the digital marketing industry. With countless factors in play, navigating your way onto the right career path takes endless applications, patience, and persistence. Given this sea of openings, some companies have made a habit out of posting intentionally misleading jobs in order to…

Why An Open Source CMS Needs To Be Part Of Your Website Strategy
Why An Open Source CMS Needs To Be Part Of Your Website Strategy

Content management is one of the most important aspects of your new website. Gorgeous pages mean nothing if it doesn’t all come together in an efficient and collaborative way. Don’t do your pages (or your people) like that. The right content management system (CMS) will make creation and maintenance a breeze for all, allowing users to publish and update…

Web Design vs. Web Development – How They’re Different and Why You Need Both
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Web Design vs. Web Development – How They’re Different and Why You Need Both

When it comes to building an effective website, web design and web development are two halves of the same whole – a whole that consists of much more than just those two aspects. But that’s a talk for a different time. For now, let’s focus on design and development. While these two areas do overlap, they are…

First Scribe's Summer Bucket List
first scribe summer bucket list
First Scribe's Summer Bucket List

At long last, the snow has melted and temperatures are rising in Minnesota. With springtime comes a long list of things we hope to accomplish this summer before fall arrives and we’re relegated back to darkness once again. The warm months are rather limited in our beloved state, but when they are here, they’re glorious….

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