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First Scribe blooms into springtime with loads of new talent
First Scribe blooms into springtime with loads of new talent

As we enter springtime and (joyously) leave another Minnesota winter in the rearview, the First Scribe team continues to grow across a wide range of departments and skillsets. We’ve added seven new team members in the past couple months, each of whom bring their own unique specialties to the table – in addition to providing…

Google Data Studio Blog Series: Step 3 – Telling a story through data
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Google Data Studio Blog Series: Step 3 – Telling a story through data

In the first two installments of our Google Data Studio blog series, we took a look at how to get started with Data Studio and also provided some insights into why our team has adopted it as our go-to reporting tool. Now that you know how to create a report and the key reasons behind…

Why your website should be your most valuable employee
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Why your website should be your most valuable employee

Any time you hire a new employee, there is a significant amount of risk involved. It is a costly, time-consuming process that includes interviewing, training, benefits, salary, and more—all without any guarantee the new employee will even pan out. Hiring the right people is obviously important for your company’s success, but there’s an even more…

The 3 Rs of a successful content marketing strategy: Reduce, Reuse, Recycle
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The 3 Rs of a successful content marketing strategy: Reduce, Reuse, Recycle

Content marketing is an essential part of any successful online marketing strategy. But as consumers of information, we are drowning in content. With so much content being produced, and with the ever-changing search landscape, how do you ensure your time and effort spent creating content isn’t wasted? Many marketers think the solution to overcoming poorly…

Google Data Studio Blog Series: Step 2 – Why Data Studio?
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Google Data Studio Blog Series: Step 2 – Why Data Studio?

In the first installment of our Google Data Studio series, we covered the importance of setting goals for your report and how to frame your narrative. Outlining this narrative through your reports is key. With the amount of data available to marketers, it’s easy to get lost in the details without finding clear, actionable insights….

Why our stated hourly rate is increasing - and why that's a good thing for our clients
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Why our stated hourly rate is increasing - and why that's a good thing for our clients

As of February 1, 2019, First Scribe’s hourly rate increased.  As a company committed to transparency and honesty, we discuss below the rationale and benefits behind this decision. Why our rates have increased The decision to raise prices is never an easy one. It’s a delicate balance between profitability and client retention. After thorough analysis,…

9 Website Updates You Must Make in 2019
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9 Website Updates You Must Make in 2019

With a new year comes new budgets and new business goals. Make 2019 the year you finally give your website and your business the attention it needs. Here are the 9 website updates you absolutely must make in 2019: 1. HTTPS Having a secure website is no longer a nice-to-have. It’s an absolute requirement. Your…

Google Data Studio Blog Series: Step 1 – Getting Started
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Google Data Studio Blog Series: Step 1 – Getting Started

Analytics reporting just got a whole lot easier thanks to Google’s release of Data Studio. The new platform’s seamless integration with Google Ads, Analytics, Search Console, and many other popular web tools through third-party integrations has made creating and analyzing powerful reports much less time-consuming and much more accessible for marketing teams. Trying to make…

How to read a basic Google Analytics report
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How to read a basic Google Analytics report

Analytics can be an extremely useful tool in improving your website’s performance and in determining where you’re connecting with your audience and where you might be missing out on growth opportunities. But to make proper use of this data, you first need to know what you’re looking at. All the analytics reports in the world are useless if…

A website redesign is not an easy process — but it is worth it
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A website redesign is not an easy process — but it is worth it

It takes a lot of time and effort to put your website through a redesign. Maybe that’s why you’ve been putting it off. The process can seem daunting and intimidating, but the benefits of a professional, well-done redesign far outweigh any of those concerns. If you’re sick of seeing your site living in the past,…

6 common web design pitfalls
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6 common web design pitfalls

Your website’s design is arguably its most important feature. But we’re not just talking about the way it looks. That’s only one aspect of effective design. A site’s appearance and the way it functions need to come together to deliver the greatest level of user experience. Your visitors’ first impressions are crucial, and no one wants to…

Why you need an agency to manage your social media strategy
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Why you need an agency to manage your social media strategy

Social media has become an essential part of every successful business. It offers a cost-effective way to target and engage with your audience on a level traditional advertising simply can’t touch. Good luck retweeting or commenting on a radio ad. In fact, 87 percent of marketers said social media had increased their brand’s exposure as of January…

Contact First Scribe today for web design that's truly designed to help your business grow.