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Why You Need a Brand Messaging Strategy
Why You Need a Brand Messaging Strategy

Here’s a test for you. Go to any page on your website and swap out your company’s name with the name of your biggest competitor. Now read the content. Did it make a difference? Probably not.   If you don’t have a brand messaging strategy, your content could be anyone’s content. It doesn’t matter what…

5 Things to Know Before Applying for a Digital Marketing or SEO Position
5 Things to Know Before Applying for a Digital Marketing or SEO Position

If you’re applying for a job in digital marketing or SEO, prepare to be up against a lot of competition. As with any other job, you have to be able to stand out from the hundreds of other job applicants. Digital marketing is a hot career path that’s rapidly growing, making it all the more…

How to Write a Website RFP that will Guarantee a Successful Project
rfp blog post
How to Write a Website RFP that will Guarantee a Successful Project

If you’ve been tasked with heading up a new website for your company, congratulations! This is a big deal. It’s probably the most important thing you’ll do for your business this year. So let’s get started. Time to turn to Google, right? Before you hit that search button, there’s something else you need to do…

What You Need to Do Now to Get Ready for Google's Mobile-First Index
What You Need to Do Now to Get Ready for Google's Mobile-First Index

It seems like it’s been forever since Google first announced its mobile-first index. So where exactly is it? Don’t worry, it’s coming, and Google has given you ample warning. According to the latest reports, Google is hoping to release the mobile-first index early in 2018, but it could be a little later. That really doesn’t…

Why an SSL Certificate Should Be Your Next Website Upgrade
Why an SSL Certificate Should Be Your Next Website Upgrade

It’s been almost three years since Google first told everyone they should make the switch to HTTPS. In their passionate plea to website owners to create a more secure internet, they used a rallying cry that would surely go straight to the heart of everyone: HTTPS would become a ranking signal. Not surprisingly, the world…

How Often You Should Redesign Your Website
How Often You Should Redesign Your Website

We’re all familiar with the phrase “if it ain’t broke, don’t fix it.” However, these words of infinite wisdom can lead many business owners astray when it comes to their website. In fact, this little phrase was not created with the web in mind at all. Sometimes a website that seems to function pretty well…

Do I Need to Write Content for My Ecommerce Category Pages?
Do I Need to Write Content for My Ecommerce Category Pages?

Category pages are often overlooked when planning content for your ecommerce website. After all, most people just view a category page as a collection of products. Show your customers the products and let them figure it out, right? If you want your category pages to dominant search results and provide a great experience for your…

Everything You Need to Know Before Adding Pop-ups to Your Website
Everything You Need to Know Before Adding Pop-ups to Your Website

As a website user, you probably hate pop-ups. But as a business owner, web designer or marketer, you sometimes have to put your personal feelings aside. Contrary to what many people say, pop-ups are not the root of all evil. Sometimes they are useful—both to you as a website owner and to your users. Of…

First Scribe Is Now Making Websites Even More Responsive
First Scribe Is Now Making Websites Even More Responsive

The web is about to get a lot more responsive. It’s about to get ultra-responsive. Responsive web design is where it’s at. In fact, it’s been where it’s at for over five years now. Which means it’s time for a change. In 99.973% of cases, responsive design has been the best solution for making sure…

Why Content Should Come Before Design
Why Content Should Come Before Design

For a moment, let’s imagine a world of absolutes and break the web design process down to two possibilities: Design first, then write content Write content first, then design It’s not much of a stretch. Some designers will ask you for all your content and then create a design that complements it. Other designers will…

Can You Beat Bing in March Madness? 2017 Tournament Preview
Can You Beat Bing in March Madness? 2017 Tournament Preview

If you’re struggling to fill out your March Madness bracket, you aren’t alone. Luckily, Bing is here to make the process easier for you. For the third consecutive year, Bing is ready for March Madness with the internet’s best bracket builder tool along with its very own NCAA predictions. BING’S FINAL FOUR PICKS While most…

Why Your New Website Wasn’t a Big Success Story
Why Your New Website Wasn’t a Big Success Story

You spent boatloads of money and time on your new website. After months of gathering assets, arguing about designs, and waiting impatiently for your new website to launch, you’re pretty proud of the result. The new website looks modern and slick, especially compared to that old piece of garbage that was embarrassing to share with…

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