Mobile Web Design
More people own smartphones than toothbrushes.
Let that fact sink in for a minute, then ask yourself if the version of your website that shows up on phones and tablets is as good as it needs to be. Truth is, having a website that just “works” on a smartphone isn’t good enough anymore. You need to provide an experience tailored to the mobile web user, with layout and navigation designed for smaller screens explored through touch, not clicks.
There are lots of ways to design a website for mobile, but responsive design has clearly emerged as the winner (especially with Google). Why? Because responsive sites look good and function well on any device and any screen size—and don’t require a separate URL.
Site vs. App. It’s a common question, and more often than you might think, the answer is “both” or “neither.”
First, the difference. Mobile websites are designed specifically for smaller screens navigated by touch. If a user types in your URL or clicks a link, your site detects the device and feeds the user the special mobile version of your site.
A mobile app is something we’re all familiar with: a smartphone or tablet application that has to be downloaded, then sits on the device within easy launch—capable of gathering data and sending push notifications.
Each has its benefits when it comes to usability, readability, functionality and overall experience. But the real question is, which one better aligns with your business goals and target audiences? First Scribe has created both and is a leader in responsive web design, which is often the best solution.
37% of consumers are more likely to complete a purchase if the site is mobile-optimized.