For over 65 years, PUMA has delivered exceptional sports and lifestyle apparel to the world. When their team asked First Scribe to assist with their newest online store in Australia, we couldn’t pass it up.
Total footwear sales for 2013 were $48 Billion
Magento is the most popular platform among top eCommerce sites
The average eCommerce consumer in Australia spent over $2,000 online in 2012
Australians spent $37.1 billion online in 2013
First Scribe worked with PUMA to develop an alternative to the expensive and long development cycle of the existing eCommerce platform used in their European and American markets.
By customizing the Magento eCommerce platform, First Scribe made the front-end of their new store look and function similar to their old systems at substantially lower costs. This approach significantly shortened the development cycle and allowed Puma to enter markets not financially viable via their former platform.