Stronghold Safety Engineering
Formerly known as Lovegreen Machine Safety, Stronghold Safety Engineering is committed to making workplaces safer and more productive. During the company’s acquisition and rebranding, they chose the digital experts at First Scribe to lead the way for all aspects of the new website including brand messaging, strategy, content writing, web design, web development, and marketing.
After creating a strong brand messaging strategy that helped solidify Stronghold’s emerging identity, First Scribe designed a responsive website that combines lead generation and eCommerce on the powerful Magento 2 platform. Key to the project was developing a clear navigation strategy that makes it easy for clients and customers to quickly find the service or product they need. Highly visual calls to action and expertly developed menus allow customers to find their path to conversion with ease on any device. The launch of the new website also included a carefully planned brand transition strategy to minimize any disconnect or confusion for customers accustomed to the old brand name. With ongoing digital marketing services from First Scribe, Stronghold is rapidly expanding its reach in the machine safety industry.
Stronghold is changing the way companies approach machine safety. Their new website changes the way lead generation and eCommerce can work together in harmony.