We spend nearly five hours a day of our leisure time looking at screens. Not just one screen, but several. That’s why it’s more critical than ever to build your website to be responsive—to automatically adapt to the screen size and create a positive and seamless experience for every customer.
For site visitors responsive web design (RWD) is a no-brainer as nobody likes zooming, shrinking and panning. But behind the scenes, responsive web development also brings incredible benefits. For one, it’s preferred by Google. That means your responsive web site does better in search because Google likes having only one URL to crawl and index. Secondly, Google will rank your responsive website higher than nonresponsive sites, especially on mobile searches.
Responsive web sites also improve your social media effectiveness, since people only have one URL to share. And our marketing team loves the enhanced ability to do A/B testing (e.g. different messaging strategies on different audiences depending on device).
Most importantly for you, responsive web design and development create better, more consistent user experiences. That dramatically increases online lead generation and eCommerce conversions. And that’s better for business.
90% of people move between devices to accomplish a goal.